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Google Search Console

Google Search Console

Overview

What is Google Search Console?

Google Search Console is a search engine optimization software solution offered by Google.

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Recent Reviews

The absolute Way to manage SEO

7 out of 10
June 10, 2022
The company wanted to rank highly on google searches for fashion blogs which prompted us to sort after a powerful SEO. We also needed to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

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  • Multi-domain support (42)
    8.9
    89%
  • Keyword analysis (42)
    8.5
    85%
  • Mobile SEO (43)
    8.3
    83%
  • Integration with web analytics tools (43)
    8.2
    82%
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Pricing

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What is Google Search Console?

Google Search Console is a search engine optimization software solution offered by Google.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Blog Post Ko Google Search Me Kaise Laye Live Demo | How To Get A Blog Post To Google Search 2022

YouTube

How to Create an Affiliate Marketing Website - A Step by Step DEMO

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How To Verify Website On Google Search Console Using cPANEL

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Features

SEO

Core features related to search engine optimization

8.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.1
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.4
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Product Details

What is Google Search Console?

Google Search Console Video

Google Search Console Demo

Google Search Console Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Search Console is a search engine optimization software solution offered by Google.

Reviewers rate SERP ranking tracking highest, with a score of 9.4.

The most common users of Google Search Console are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(232)

Attribute Ratings

Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
Fernanda Ministerio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Using Google as a search engine is practically mandatory for all companies. Over 90% of searches are done on Google, and then
a website may have problems. These problems can hinder the placement of the page in Google Search and this is a disadvantage because it is the biggest search engine in the world. Our pages and our website should have a good return from Google searches, so monitoring our visibility and audience is very important.
  • Monitor, maintain, and troubleshoot your site's presence in Google Search results.
  • Helps you understand and improve how Google views your site.
  • Fix new or updated content indexing issues.
  • Some features only work well in conjunction with other Google tools such as Google Analytics, Google Trends and Google Ads.
  • It's is a bit hard to use.
  • Sometimes it does not give the answers or the specific searches.
It is a free tool to get valuable information about general information about a website. The Google Search Console (formerly Google Webmaster Tools) is a kind of cockpit – a place where Google helps website owners better understand what's happening on their website and everything around it. More than that, it's an essential tool that can help you create the best possible strategy to promote your website and increase your visitors and traffic. It is appropriate for any company.
Oleksandr Torlo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I should probably start my review by saying that I have been using this tool for a very long time, at least 8 years. During this time, he helped me solve all the emerging issues of basic search engine optimization. This is simply an indispensable tool at the start and I recommend everyone to master it first, and then more complex ones. Its value cannot be underestimated, as it helps to eliminate mistakes made during optimization.
  • SEO issues detection.
  • See pages as search spider sees.
  • Managing external links.
  • Sometimes it's hard to navigate through the console.
  • Indexing results should have better views.
When you launch a website and in the first weeks of its life, the Google console should be your best friend with whom you can spend Friday evening catching optimization problems. Of course, there are a ton of other tools, but no one has canceled the basic problems and it is better for you to solve them together with the search system.
Jerry Janes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I mostly use it for my clients' SEO needs. There usually is not marketing or other relevant department, so I am responsible. Business problems it addresses are data/website monitoring.
  • The "new" SC's Overview is great for sharing with clients as it's a simplified presentation of different data with graphs.
  • Performance is my turf. It is designed for me at a glance to recognize the peaks and valleys of traffic. Clicks v. Impressions remains something central to SEO and other marketing efforts.
  • This is surely subjective, but as long as I could, I used the old SC but now that I am forced to just use the new, there still is a bit of a learning curve. Again, this is not a fair complaint as in time all will be forgotten, but I really do miss the old version.
  • One thing I do not like is the loss of the Manual URL Submission. I understand why it's been removed, but sometimes I am doing refreshes of pages and want that new version visited and reindexed ASAP rather than have to wait for Google to revisit.
It is excellent for SMBs as well as large companies. I cannot envision any scenario where it would not be appropriate. Perhaps with Mom and Pop businesses, or individuals' websites, not all the available functionality might be useful, but it certainly can't hurt to have the headroom.
Scott Walker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a marketing and web development firm, we utilize Google Search Console to improve and monitor our clients SEO performance. Google Search Console gives search analytics that are vital in tracking and reporting Organic search growth. It also shows which pages could perform better with some SEO changes, especially with metadata. Finally, the Search Console has some other tools, such as Change of Address, URL Inspection, and Robots.txt tester, that are very important to the web development and Search Engine Optimization process.
  • Reporting on Search Performance: monitor, track and research your organic performance over time or compare time frames.
  • Meta Data Testing and monitoring: make sure your product, events, AMP, and other meta tags are properly configured.
  • Monitoring Security and Manual Actions: ensure that Google is not reducing your ranking for security issues or SEO errors.
  • Producing suggestions for SEO improvements: Search Console provides links to resources to help improve the way Google crawls, indexes, and shows your website in search results.
  • Reporting is strong, but could benefit from some additional functionality, such as sorting by % changed.
  • Some functionality is lost in the "New" Search Console, forcing you to revert to the old version to get things done.
  • Because the "Old" version doesn't have the same functions as the "New" one, you're forced to switch back and forth between both platforms to get many things accomplished.
  • Many of the "Warnings" and Suggestions aren't very clear on how to fix the issue, or are vague in their explanation of what is wrong.
To be completely honest, every site owner or digital firm should be monitoring their Google Search Console. As a free service, there's no reason not to monitor it, and the information it provides is pivotal for good SEO and search performance in the modern era. Since most Analytics programs (including Google Analytics) do not provide a full list of keywords, Search Console can offer some additional insight into search performance.
Sam Lepak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Google Search Console to track our websites organic keyword rank. Along with analyzing any trends post-on page SEO tests.

Google Search Console is used by our Marketing department only, not our Sales team nor the Product Development team.

For us, Google Search Console addresses our organic keyword rank, any canonicalization errors, soft 404 errors, duplicate content, website crawling/indexing, and robots.txt file upload.
  • One of Google Search Console's strength is having a robots.txt file submission location. Rather than hoping Google finds the file, one can automatically submit for them to crawl, especially if changes are made often.
  • Another major benefit to Google Search Console is being able to submit a sitemap by simply adding the /sitemap.xml into the Sitemaps tab and having Google crawl the website.
  • Lastly, being able to see the organic keyword position is important to know if you need to create any content or add the keyword to the on-page SEO to move up the SERPs. Google Search Console shows position over time of keywords with their simple performance chart.
  • As of recently, Google Search Console has switched to a new design interface and in the new design interface, it's extremely difficult to add new users to a property, along with find the rich snippets and schema tabs. On the surface, it appears that Google Search Console removed some features from the old design.
  • Difficulty verifying domain... On multiple occasions, I have been revoked access to Google Search Console data and have had to re-verify the domain DNS. I follow the step-by-step process of verifying the domain and the results are very inconsistent. Sometimes Google Search Console recognizes the DNS update and the majority of the time it does not.
Google Search Console is well suited for any business that is looking for basic web traffic analytics (SERP, on-page SEO, etc.), mainly because it's free and integrates extremely well with Google Analytics.

Apart from that, if you are a larger company and use enterprise analytics and need more advanced tools then I would look elsewhere.
Megan Lemons | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console to monitor every one of our websites. We use it in conjunction with Google Analytics as both a search optimization tool and to make sure everything is healthy web development-wise. It has proved especially helpful since the update. Tracking what keywords are actually being used by the people who visit our site and knowing the ins and outs of our link profile are the top use cases for Google Search Console.
  • Lists keywords that users find our site with.
  • Features how your site appears to site crawlers
  • Shows any issues in indexing
  • Not the most intuitive UI but greatly approved since the update.
  • Gets difficult to manage when domain changes take place or if you have multiple versions of one site
  • Needs more resources for SEOs. Training or something to help navigation easier.
In looking for software that will aid in the basics of website SEO, Google Search Console is perfect. Knowing queries, links, device usage, and indexing information is essential to keeping a healthy website and improving the site's ranking.
Adam Lumley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is used in both marketing and web development. Marketing is able to gain valuable incites to improve SEO and the development team is able to detect and improve errors in a fast and efficient manner.
  • Provides inbound keywords that can be linked directly to your Google Analytics account
  • Quickly update sitemaps and remove pages from search results
  • The fetch and render tool is very helpful to ensure your pages are appearing correctly in search results
  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
This is an essential tool for any website in my opinion. Google is the dominant search engine and this gives you the ability to directly influence how your site's pages, descriptions, etc appear in search results.
Nick Kretz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console to measure website organic performance for all our SEO and website development clients. We also use the platform internal to monitor and diagnose any performance issues for our own site. Google Search Console helps to monitor website health when it comes to crawl budgets, html issues, schema/structured data validation and organic search performance monitoring for clicks, impressions, CTRs and Average position for specific keywords and pages on site.
  • High-level reporting on important factors that affect organic search position
  • Easy to understand how Google indexes and crawls your site gives you an assessment on how most web crawlers are crawling your site
  • Many tools to validate and optimize website performance with structured data, google data highlighter, AMP, re-index pages, sitemap verification
  • Difficult to navigate new UI in 2018, prefer old version so I'm constantly having to switch back
  • Can be challenging to work with if you're new to the platform and don't understand technical SEO, website optimization
Well suited for website optimization projects especially when it comes to organic search. It is important for anyone who is managing website content or structure to assess the health of the website and identify critical issues that may affect performance. Good for an analytics-minded professional who is comfortable interpreting raw data or exporting files to build reports or dashboards. Not well suited for paid advertising professionals or executives. More of a tool for the people working on implementation and SEO/development related website projects.
Dragan Nikolic | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console and Google Webmaster Tools are being used by our marketing department. Verifying and analysing the data from Google Search Console is the first step in client acquisition.

You get the overview of your website's heath. This tool shows you major issues about the website and based on its findings your marketing department can create an SEO strategy.
  • Get alerts about issues and learn how to fix them.
  • Understand how Google sees your website.
  • Optimize your website using AMP, mobile usability and rich snippets.
  • Optimize your content with search analytics.
  • UI/UX has recently changed and not for the better.
  • The new Google Search Console relies on the old version, so sometimes you don't get all the data, unless you switch back to "old view."
  • New Google Search console is not as fast or reliable as the old version and often shows issues when there are none.
Claiming your website properties and verifying Google Search Console is the first thing any webmaster/owner/SEO should do. By doing this you get a window into Google's world and SEO algorithm.

If you're a startup company, you should do this to find out which keywords get you traffic and optimize your website for those, so Google Seach Console helps your content.

If you're an SEO agency, you should ask for GSC access to check the overall health and fix major SEO issues, etc...
Vanessa Suarez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is mainly being used by the SEO team in my organization, so about 5 persons in my company use it on a regular basis. Then, the analytics team uses that data, too, to investigate issues, traffic spikes or provide recommendations. The PPC team is starting to use it more when creating cross-team/cross-channel strategies.
  • This is a great tool to know what organic keywords are being used to enter your site, and you can compare them over time to see improvements of your SEO efforts.
  • The new interface is more user-friendly, clean, and nice to use than the old version. You can slice and dice keyword data, use filters, get granular on dates, pages, and devices. It offers a lot of valuable information, and it's totally free!
  • You can see keywords data for images, website, or videos!
  • I wish you could aggregate keyword data for images, website, and videos to see the total number of impressions and clicks.
  • I guess Google is still working on it, but I hope to see all the options that were available in the old version. It's still limited for some of our accounts.
Google Search Console is well suited for any company that runs their website on their own, or that uses all of the other Google products. It's free and easy to install, so why not take advantage of it! I would say it's not as suited for very large companies that use analytics tools other than GA. They should find a solution that connects with their tool to try to have all the data under the same house, in my opinion.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is the first tool our company uses to understand the performance of our marketing site when it comes to indexing and SERPs within Google, along with backlinks to our site. We also make sure all of our clients that we develop websites for are aware of it, and help them understand the data and use it to their advantage.
  • Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
  • Displays impressions and click throughs for Google search queries
  • Individual page performance by location and device category as it pertains to generating clicks leading to your site
  • Basic indexing and readability issues within your site
  • The new interface that just rolled out is much easier on the eyes
  • There are no real cons other than it is a basic website performance tool that should definitely not be used alone to improve your site.
  • The new interface took a little getting used to as I was very comfortable with the old interface, but the sleek design definitely outweighs this.
  • Syncing Search Console with Google Analytics is not the most intuitive thing
It is a basic tool that all website owners should be aware of and know how to use as it is an absolute basic necessity to understanding performance on Google. Other tools provide what Search Console does and more, so it can be bypassed. However, I always rely on Search Console as the ultimate source of truth for our site's performance on Google because, well, it's owned by Google.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've used Google Search Console for all companies I worked for. It's a great FREE tool for tracking keyword positions, impressions, clicks and CTR and other metrics for your websites. The good part is that the ranking data is coming directly from Google (while ALL other tools pull it through Google's API).
  • Rankings tracking for pages and keywords on Google.
  • Impressions, clicks and CTR tracking for separate keywords and pages on Google.
  • Comparing rankings, impressions, clicks, and CTR for different time periods.
  • It shows information about recent Google and GSC updates on the graph.
  • They used to have a limitation on how far back you can go with data (the limitation was 90 days), meaning you couldn't see data from 100 days ago. However, the new version (I think it's in Beta now) doesn't have this limitation anymore.
  • Also, it's not possible to group keywords and pages and track performance for groups. Tools like Conductor Searchlight have this function.
Great starting tool for any small to mid-sized business. It provides all internal SEO information that you need, including on-site improvement suggestions and backlink information (on top of the most popular functions like positions and click tracking).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console all the time. One of my clients had once a case of Negative SEO when a competitor tried to lower their site's rankings in the search engines. It was really easy to disavow those untrusted links though GSC. This task cannot be accomplished anywhere else. You can get a list of bad links with other softwares but you can only disavow those links with this platform (GSC).
I also suggest adding your Google Console to your Yoast SEO plugin (if you don’t have you should have it) so you can track how Google is indexing your website.
  • Disavow bad links.
  • Search Analytics – so the viewer can quickly find all the search terms, pages and position of each term that brings traffic to the site.
  • Fetch as Google so you can test how Google crawls your site.
  • Google Search Console provides a list of HTML errors it discovered in the course of crawling your site but sometimes this feature is not up to date. Sometimes it shows errors that had been previously fixed.
Google Search Console is great for disavowing bad links and make sure there are no major issues when you launch a major update to your existing site.

One scenario that is less appropriate to use GSC is the Index Status section.
Because GSC allows you to authorize the http, https, www, and non-www version of your site independently, it can be confusing as to what is included in the Index Status metric.
Amber Stanley-Kruth | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console (Webmaster Tools) is the flip side of Google Analytics. Analytics gives you data on your website from the user's point of view, as well as aggregate data on user behavior. Search Console gives you data from Google Bot or the search engine view, from simple to read search query data to more technical features like AMP and structured snippets. Like other Google platforms, there is a plethora of easy to find step by step instructions and explanations of how to use Search Console. It isn't used by or necessary for everyone in the company and is used only by the individuals that need this technical data to make sure the website is performing without errors and taking advantage of the multifaceted options to be visible and on good standing with Google Search.
  • Submit sitemap and robots.txt to make sure Google indexes the most recent version of your website and there aren't errors.
  • View, sort and filter search queries that provide your website with impressions and clicks. Also see the average position and click through rate of those keywords.
  • Take advantage of more advanced SERP features like AMP, structured snippets.
  • Discover crawl errors, duplicate/missing HTML elements, pages blocked from bots.
  • The interface is not as user-friendly as Analytics.
  • The additional features, like snippets, is (or seems) too confusing to use without advanced knowledge.
  • Crawl errors need better guides/explanation for how to resolve.
  • It would be nice to have a customizable report that could be used to archive and share this information.
If you're just starting out, this is useful for syncing to Analytics to get the "Search Console" data. Also pretty easy to submit a sitemap (go to your website URL and add "/sitemap" to your root domain - www.mysite.com/sitemap) and the extension (e.g. ".xml") will appear. Copy "/sitemap.xml" and paste into Search Console. For more intermediate/advanced web designers/developers this is essential for seeing what the Google bot sees and making the necessary changes for better search performance and taking advantage of enhanced SERP features.
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